Some great insights from Jeremiah:
Brace yourself for Online Video and User uploaded content
Social Networks gaining on Top Portals:
ìMembership at social networking sites such as Facebook and MySpace is
exploding. Everyone is doing it. WellÖ a lot of people are. In June, 2
out of every 3 people online visited a social networking site.î Just
yesterday, Google added ëVideoí as a premium tab on itís homepage read more from Techweb. As a result, Bill Tancer from Hitwise sees growth traffic patterns
showing a surge in traffic to the Video section, from my web management
experience, this surge will likely low and head back towards the steady
growth curve. The fastest moving web brands are tied to User Generated Content. Andy Couch told me yesterday how his Tivo recommended watching Bravoís Outrageous and Contagious Viral Videos.
Web Marketers should already be experimenting
Iíve also outlined some Web Strategies for Business Videosñlike blogging, authenticity is key. Iíve been experimenting heavily with online video,
and will be reducing my involvement with podcasting. If you have a
camcorder, start recording and try uploading to these sites, For many
of my videos, Iím simply using my digital camera (consumer grade) and
easily upload without editing the files ñitís easy and itís free.
Consumers in Charge ñAgain
Let go, this is going to be hard for some marketers, but your DVDs,
Online videos on your websites will be scraped off, and uploaded to
these sites, some will get mashed (into something youíll like and may
not). Understand that the consumer owns your brand, embrace and let go
to succeed. Animusic is a DVD set thatís become wildly popular on online video sites ñthey offer downloads from the site, however Iíll bet nearly the entire DVD is available online.
Key Observations:
- Web is the number one medium in the workplace.
- Web is the second medium at home (followed closely by TV, but they are merging).
- YouTube, Google Video is headed mainstream.
- The Web is marrying the TV.
- Itís easy for anyone to upload video.
- These videos will be played in your family room as TV and web will marry (IPTV).
- If youíre not there already, get started.