Doc keeps telling me how important a headline is. He is a master of headlines.
Titles That Tell a Whole Story
12:34 pm | Copywriting, What’s Your Story?, Headlines
Sometimes,
in those rare special cases, youíll have subject matter so captivating
that a simple straight-forward statement of the relevant words is
enough.No formulas, templates, or linguistic trickery is necessary with these types of titles and headlines.
They are stories in and of themselves.
How else can you explain the magic of these four simple words?